# this is winning
In what proved to be successful evening for RMG projects at the 2015 An Post Smart Awards, where 10 gongs were picked up across Fáilte Ireland, Molson Canadian, Laya Healthcare, the National Lottery and RepTrak.
Both Fáilte Ireland and Laya Healthcare achieved gold with in the respective categories of 'Smartest Travel, Entertainment, Tourism or Sport' and 'Smartest B2C''
I was instrumental in the conception and implementation of both these projects. The #ThisisLiving victory was particularly poignant as we had brought Fáilte Ireland to a new territory with the campaign which is rooted in social. The concept centres around sharing and learning for other's holiday's experiences, making the appeal of Ireland more relatable to each of our target segments - families, couples and groups.
The award recognised the strategic planning that informed our approach and the through-the-line thinking that made the campaign vital and vibrant in every channel.
The An Post Smart awards do exactly what they say on the tin, they recognise the clever and effect: "By outsmarting our rivals, we get ahead. By out foxing our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins." You can review the full list of winners here.