I combine strategic thinking with smart technologies
to craft effective creative solutions for brands

 

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Art Direction

Creative design is what I do best. 
From branding to packaging to corporate communications and advertising, I craft and shape effective solutions that have won multiple awards.

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UX DESIGN

I love interactive innovation.
Whether e-commerce, e-learning or interactive advertising, I use technology to create brilliant experiences and communicate in the best way.

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Creative Strategy

Trends and insights inform all I do.
I approach every challenge with strategic thinking, identifying the right solution for the right channel, to get the best return on investment. 

 

Shaping truly integrated experiences
that connect with consumers

 
 ...................................................................................................................................   Creating a platform for consumers to exchange ideas and share food passions, Good Food Karma is a 'through-the-line' campaign that incorporates bespoke video content and a dynamic campaign hub. As creative director for the RMG team, I coordinated digital advertising, social content and website implementation for the launch.    VISIT THE GOOD FOOD KARMA HUB

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Creating a platform for consumers to exchange ideas and share food passions, Good Food Karma is a 'through-the-line' campaign that incorporates bespoke video content and a dynamic campaign hub. As creative director for the RMG team, I coordinated digital advertising, social content and website implementation for the launch.

VISIT THE GOOD FOOD KARMA HUB

 ...................................................................................................................................   A hugely successful multi-channel campaign resulting in a large increase in online transactions on appleby.ie and a strong brand performance in the competitive Christmas market.    VIEW THE CASE STUDY

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A hugely successful multi-channel campaign resulting in a large increase in online transactions on appleby.ie and a strong brand performance in the competitive Christmas market.

VIEW THE CASE STUDY

 ...................................................................................................................................   This campaign was conceived with social activation at it's core: energising consumers across 3 different segments to imagine the type of short break they want in Ireland using interactive innovation on digital advertising channels and social platforms.    SILVER  • BEST COMPANY DIGITAL •  Digital Media Awards 2015    VIEW THE CASE STUDY

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This campaign was conceived with social activation at it's core: energising consumers across 3 different segments to imagine the type of short break they want in Ireland using interactive innovation on digital advertising channels and social platforms.

SILVER • BEST COMPANY DIGITAL • Digital Media Awards 2015

VIEW THE CASE STUDY

 ...................................................................................................................................    The parallax scrolling homepage is an effective format to  communicate the 'Appleby Difference' and provide visitors with an overview of the large product range. I worked with the company to distil their brand message and create improved digital assets that connect with their customer base.    VIEW THE CASE STUDY

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The parallax scrolling homepage is an effective format to communicate the 'Appleby Difference' and provide visitors with an overview of the large product range. I worked with the company to distil their brand message and create improved digital assets that connect with their customer base.

VIEW THE CASE STUDY

 ...................................................................................................................................   A year long campaign to support the ambitious tourism initiative, with a vast range of digital assets encouraging the nation to get involved and share the experience. The campaign's s  uccess is reflected the numbers who took part and it's many award wins.    GRAND PRIX   •   Digital Media Awards 2014   GOLD   • SMARTEST TRAVEL/TOURISM   •   An Post SMART Awards 2014     VIEW THE CASE STUDY VIDEO

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A year long campaign to support the ambitious tourism initiative, with a vast range of digital assets encouraging the nation to get involved and share the experience. The campaign's success is reflected the numbers who took part and it's many award wins.

GRAND PRIX • Digital Media Awards 2014
GOLD • SMARTEST TRAVEL/TOURISM • An Post SMART Awards 2014

VIEW THE CASE STUDY VIDEO

 ..................................................................... .................................................... ..........   Engaging sports fans in a way that connects with their passion, I worked with the RMG team to develop immersive fan experiences to bring the eircom GAA sponsorship to life over 3 years.    GOLD  • BEST DIGITAL  •  An Post IDM Awards 2013  GOLD  • BEST ART DIRECTION  •  Digital Media Awards 2012    VIEW CAMPAIGN CASE STUDY

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Engaging sports fans in a way that connects with their passion, I worked with the RMG team to develop immersive fan experiences to bring the eircom GAA sponsorship to life over 3 years.

GOLD • BEST DIGITAL • An Post IDM Awards 2013
GOLD • BEST ART DIRECTION • Digital Media Awards 2012

VIEW CAMPAIGN CASE STUDY

 ...................................................................................................................................   Encouraging participation the the Bord Gáis Energy sponsored Student Theatre Awards with an interactive video that walks the viewer through the buzz backstage to the excitement on the stage. An engaging way to introduce the diversity of categories with 'hotspots' revealing award details and witty titbits.    VIEW THE VIDEO

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Encouraging participation the the Bord Gáis Energy sponsored Student Theatre Awards with an interactive video that walks the viewer through the buzz backstage to the excitement on the stage. An engaging way to introduce the diversity of categories with 'hotspots' revealing award details and witty titbits.

VIEW THE VIDEO

 ...................................................................................................................................   A tweet   hunt enticed people in Dublin, Galway and Cork to find the Molson Canadian Beer Fridge. Developed with the RMG team, the objective to raise awareness among the core audience succeeded with 50,000 fans engaging with the campaign socially and over 1.4 million page views during the activation.      VIEW THE CASE STUDY

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A tweet hunt enticed people in Dublin, Galway and Cork to find the Molson Canadian Beer Fridge. Developed with the RMG team, the objective to raise awareness among the core audience succeeded with 50,000 fans engaging with the campaign socially and over 1.4 million page views during the activation.  

VIEW THE CASE STUDY

 ...................................................................................................................................   Promoting Avonmore Protein Milk to spot enthusiasts with a hub that helps you train better with video playlists created by top sports men and women. You can also make your own playlists, and if you think you’re up for it, challenge your friends too.      VIEW THE CASE STUDY

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Promoting Avonmore Protein Milk to spot enthusiasts with a hub that helps you train better with video playlists created by top sports men and women. You can also make your own playlists, and if you think you’re up for it, challenge your friends too.  

VIEW THE CASE STUDY

 ...................................................................................................................................   Restructure and redesign of the 170 year old university website with easy to implement templates for content managers to coherently present content to a diverse range of audiences from international students, to research groups and the business community.      VIEW THE CASE STUDY

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Restructure and redesign of the 170 year old university website with easy to implement templates for content managers to coherently present content to a diverse range of audiences from international students, to research groups and the business community.  

VIEW THE CASE STUDY

 ...................................................................................................................................   Centra are all about convenience and making things easy. They have a sense of fun and are playful brand. So with the RMG team, I developed a site that brings food suggestions based on time of day, with a 'fun-sized' section full or quirky entertainment and interactivity.    VISIT THE WEBSITE

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Centra are all about convenience and making things easy. They have a sense of fun and are playful brand. So with the RMG team, I developed a site that brings food suggestions based on time of day, with a 'fun-sized' section full or quirky entertainment and interactivity.

VISIT THE WEBSITE

 ...................................................................................................................................   Launching a new National Lottery game with an integrated 'through-the-line' campaign with DDFH&B with rich media digital display advertising that grabbed the attention of the target younger audience.     GOLD   • BEST NEW LAUNCH   •   ADFX Awards 2014   GOLD   • BEST INTEGRATED   •   An Post IDM Awards 2013

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Launching a new National Lottery game with an integrated 'through-the-line' campaign with DDFH&B with rich media digital display advertising that grabbed the attention of the target younger audience. 

GOLD • BEST NEW LAUNCH • ADFX Awards 2014
GOLD • BEST INTEGRATED • An Post IDM Awards 2013

 ...................................................................................................................................   The Tipperary Water 'My Bottle' campaign was a through-the-line concept that presented the range company's product suite to variety of audiences. The 'Kidz' range TV ad playfully associated water as a healthy option for school lunch boxes, focussing on the easy open lid.    VIEW THE TV AD

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The Tipperary Water 'My Bottle' campaign was a through-the-line concept that presented the range company's product suite to variety of audiences. The 'Kidz' range TV ad playfully associated water as a healthy option for school lunch boxes, focussing on the easy open lid.

VIEW THE TV AD

 ...................................................................................................................................   The Harp Ice Cold 'Below Zero' activation throughout pubs in Northern Ireland proved to be one of the most popular ever embarked on by Diageo. People were enticed to compete in an interactive game on bespoke touch screen tables and share their achievement socially.     VIEW THE VIDEO

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The Harp Ice Cold 'Below Zero' activation throughout pubs in Northern Ireland proved to be one of the most popular ever embarked on by Diageo. People were enticed to compete in an interactive game on bespoke touch screen tables and share their achievement socially. 

VIEW THE VIDEO

 ...................................................................................................................................   yourdairygold.ie and the Dairygold Facebook pages bring to life the brand promise of convenience and versatility for busy mums.    VIEW THE VIDEO

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yourdairygold.ie and the Dairygold Facebook pages bring to life the brand promise of convenience and versatility for busy mums.

VIEW THE VIDEO


 

Two decades of experience, winning multiple awards for B2B & B2C campaigns

From branding, online advertising, art direction, content creation, packaging
and much more, 
I have worked with brands of various sizes, across many industries: