Mums are busy. There's no big revelation there. For a brand to grab the attention of the families 'gate keeper' they need be relevant and useful.

Thats why when Dairygold launched on Facebook at the start of 2015, I developed a content calendar with the team in RMG that was full of ideas and tips that were quick, easy and , most importantly, helpful.

'3 ingredient inspirations' are simple food ideas that are posted to coincide with events - homemade lemonade on the hottest day of the year, or easter treats to keep your rabble occupied during midterm break. Found footage is used and overlaid with brand graphics to make snappy Dairygold ideas.

Family Hacks are a bunch of novel domestic solutions that are as alerting for their ingenuity as their effectiveness.

Each content stream forms a section on yourdiaygold.ie where mums can discover may more recipe ideas and helpful suggestions.