Bord Gáis Energy

Interactive video celebrates student theatre with a seamless backstage walk through

Student theatre is as much about the buzz backstage as the excitement of the spotlight. Capturing this energy with a walk though from stage door to centre stage, this interactive video sequence celebrated all players who make student theatre so special. 

Bord Gáis Energy's sponsorship of the Student Theatre Awards celebrates all who bring each production to the stage. To promote participation amongst schools for the 2015 awards and to inform the audience about the spectrum of categories ranging from 'Best Short Scene Script' to 'Best Choreography' (and even 'Best Dramatic Critique'), the viewer journey's through the backstage experience, witnessing the various disciplines preparing for the show.

They step from the writer at the stage door reviewing their script, to the chorus practising their scales and the set designers busily putting finishing touches to their creations, to the costume designers making last minute alterations before moving towards the curtain and the performance. With each scene a 'hotspot' button allows the audience read about each specific award along with a encouraging tit-bit about others who have succeeded in each discipline. 

The sequence was edited to short 10 second sequences to highlight individual awards and to be shared as promoted videos on twitter, instagram and snapchat. 

Below is a video showing the hotspots activated and the sequence in context on webpage: