Thrill seeker or chill seeker? A home holiday in Ireland has something for everyone.
This interactive VOD allows the audience choose what they want from a trip and inspires with video suggestions. With three distinct audiences to target - families, couple and groups – this communication needed to have broad appeal. It needed to connect with those with diverse interests.

The audience can get inspired with their type of break in 3 steps. Presented with a series of choices presented on road signs, they can opt for the preferred direction; prefer 'treating the kids' or 'being a big kid'? Are you looking for a 'more the merrier' trip or to you prefer 'escaping the crowds'. Do you crave 'sitting back' or are you the 'diving straight in' type? Once each of these options was selected, you were then presented with a video montage showing 'your kind of break'. Different combinations of answers resulted in different videos, showing either a gang going wild , a couple's relaxing time out, a frenzied family trip, friends chilling out together or an energetic couple's activity adventure and so on. Diverse and different trips for a diverse and different audience.

The VOD linked through to the Discover Ireland holiday hub where the audience could explore their kind of break further.